<?xml version="1.0" encoding="UTF-8"?><!--RSS generated by Windows SharePoint Services V3 RSS Generator on 09/02/2010 07:25:14--><?xml-stylesheet type="text/xsl" href="/CIMMatters/_layouts/RssXslt.aspx?List=ee1138ca-85bb-479d-9a52-44e1fe6e08ea" version="1.0"?><rss version="2.0"><channel><title>CIM Matters</title><link>http://blogs.parity.net/CIMMatters</link><description>RSS feed for the Posts list.</description><lastBuildDate>Tue, 09 Feb 2010 07:25:14 GMT</lastBuildDate><generator>SharePoint CKS:EBE</generator><ttl>60</ttl><image><title>CIM Matters</title><url>http://blogs.parity.net/CIMMatters/_layouts/images/homepage.gif</url><link>http://blogs.parity.net/CIMMatters</link></image><item><title>US Army deploys iPhone Application</title><link>http://blogs.parity.net/CIMMatters/archive/2010/01/16/us-army-deploys-iphone-application.aspx</link><guid isPermaLink="False">/CIMMatters/archive/2010/01/16/us-army-deploys-iphone-application.aspx</guid><description><![CDATA[      According to Information Week Government in the US the US Army has had a free iPhone Application since December 2009 and in that time it has been downloaded over 20k times.   The application ‘….lets users access Army news, images from the Army's official Flickr stream, official Army videos, Ar... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Adrian Moss</dc:creator><pubDate>Sat, 16 Jan 2010 07:58:19 GMT</pubDate></item><item><title>Pepsi invests in Social Media</title><link>http://blogs.parity.net/CIMMatters/archive/2010/01/15/pepsi-invests-in-social-media.aspx</link><guid isPermaLink="False">/CIMMatters/archive/2010/01/15/pepsi-invests-in-social-media.aspx</guid><description><![CDATA[
A press release caught my eye today. It states that Pepsi is taking the $20m it would have spent on Super Bowl advertising and investing it in a Social Media campaign.
 
More and more brands are looking at the value of creating communities where 'conversations' can take place within the membersh... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Adrian Moss</dc:creator><pubDate>Fri, 15 Jan 2010 21:35:00 GMT</pubDate><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Corporate 2.0/default.aspx">Corporate 2.0</category></item><item><title>Social media metrics and measurement</title><link>http://blogs.parity.net/CIMMatters/archive/2010/01/15/social-media-metrics-and-measurement.aspx</link><guid isPermaLink="False">/CIMMatters/archive/2010/01/15/social-media-metrics-and-measurement.aspx</guid><description><![CDATA[
One of the challenges with using social media is the measurement of its sucess in terms of ROI.
There is an interesting FREE seminar in February that looks worth attending.]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Adrian Moss</dc:creator><pubDate>Fri, 15 Jan 2010 15:03:00 GMT</pubDate><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Govt 2.0/default.aspx">Govt 2.0</category></item><item><title>US Dept of Defense and social media use</title><link>http://blogs.parity.net/CIMMatters/archive/2009/09/08/us-dept-of-defense-and-social-media-use.aspx</link><guid isPermaLink="False">/CIMMatters/archive/2009/09/08/us-dept-of-defense-and-social-media-use.aspx</guid><description><![CDATA[
 
 
As the US Department of Defense look at the security implications of using social media sites on military networks it is interesting to see the Chairman of the Joint Chiefs of Staff, Admiral Mike Mullen uses twitter and has his own Facebook page.
He also has a video channel on YouTube and d... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Adrian Moss</dc:creator><pubDate>Sat, 01 Aug 2009 11:03:00 GMT</pubDate><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Social Media/default.aspx">Social Media</category></item><item><title>Pharmas ponder use of social media</title><link>http://blogs.parity.net/CIMMatters/archive/2009/09/08/pharmas-ponder-use-of-social-media.aspx</link><guid isPermaLink="False">/CIMMatters/archive/2009/09/08/pharmas-ponder-use-of-social-media.aspx</guid><description><![CDATA[
At a recent Pharma industry event for communication specialists the value and risks of using social media tools was discussed.
In a poll of the issues facing the industry social media came top of the list. Like many organisations the benefits of having a direct dialogue with opinion formers and c... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Adrian Moss</dc:creator><pubDate>Sat, 01 Aug 2009 09:05:00 GMT</pubDate><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Social Media/default.aspx">Social Media</category></item><item><title>White House using twitter as lobbying tool</title><link>http://blogs.parity.net/CIMMatters/archive/2009/09/08/white-house-using-twitter-as-lobbying-tool.aspx</link><guid isPermaLink="False">/CIMMatters/archive/2009/09/08/white-house-using-twitter-as-lobbying-tool.aspx</guid><description><![CDATA[               Justin says The White House is encouraging US citizens to ‘tweet‘ their Senator over the Health Reforms.      Whilst the real effectiveness of such a campaign maybe open to discussion it certainly must help engage the public in the debate to provide them with another tool to communica... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Adrian Moss</dc:creator><pubDate>Thu, 30 Jul 2009 09:05:00 GMT</pubDate><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Citizen 2.0/default.aspx">Citizen 2.0</category><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Govt 2.0/default.aspx">Govt 2.0</category><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Twitter/default.aspx">Twitter</category></item><item><title>House of Parliament and YouTube</title><link>http://blogs.parity.net/CIMMatters/archive/2009/09/08/house-of-parliament-and-youtube.aspx</link><guid isPermaLink="False">/CIMMatters/archive/2009/09/08/house-of-parliament-and-youtube.aspx</guid><description><![CDATA[   The Houses of Parliament have been using YouTube for just over two years now. In that time almost 80k people have viewed the channel. It is interesting to see the range and type of subjects covered from the role of an MP (1166 views) to what makes Big Ben tick (18127 views). They have on occasion... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Adrian Moss</dc:creator><pubDate>Wed, 29 Jul 2009 17:47:00 GMT</pubDate></item><item><title>Government ‘Best Practice Guidelines’ on twitter &amp; Social Media</title><link>http://blogs.parity.net/CIMMatters/archive/2009/09/08/government-‘best-practice-guidelines’-on-twitter-amp-social-media.aspx</link><guid isPermaLink="False">/CIMMatters/archive/2009/09/08/government-‘best-practice-guidelines’-on-twitter-amp-social-media.aspx</guid><description><![CDATA[At a recent meeting I attended a person from the Foreign Office talked about their attitude to social media and the use of blogs and twitter. They said their strategy was based upon ‘presumed competence’.  It was nice to see more details of the thinking in a Foreign Office blog post.  Neil Williams,... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Adrian Moss</dc:creator><pubDate>Wed, 29 Jul 2009 17:20:00 GMT</pubDate><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Govt 2.0/default.aspx">Govt 2.0</category></item><item><title>Social media and Gov 2 – US style</title><link>http://blogs.parity.net/CIMMatters/archive/2009/09/08/social-media-and-gov-2-–-us-style.aspx</link><guid isPermaLink="False">/CIMMatters/archive/2009/09/08/social-media-and-gov-2-–-us-style.aspx</guid><description><![CDATA[An excellent post-election review from Mashable on how President Obama is continuing to use Social Media as part of his overall communications platform.  For a great overview of how social media was used by Obama and his team during the election campaign check out the Edelman PR report ‘The Social P... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Adrian Moss</dc:creator><pubDate>Tue, 14 Jul 2009 13:03:00 GMT</pubDate><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Govt 2.0/default.aspx">Govt 2.0</category><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Social Media/default.aspx">Social Media</category><enclosure url="http://www.edelman.com/image/insights/content/Social Pulpit - Barack Obamas Social Media Toolkit 1.09.pdf" type="application/pdf" /></item><item><title>Us Now showing at Palace of Westminster – 8th July 6.30pm</title><link>http://blogs.parity.net/CIMMatters/archive/2009/09/08/us-now-showing-at-palace-of-westminster-–-8th-july-6-30pm.aspx</link><guid isPermaLink="False">/CIMMatters/archive/2009/09/08/us-now-showing-at-palace-of-westminster-–-8th-july-6-30pm.aspx</guid><description><![CDATA[As part of a panel discussion entitled ‘What should we demand from our democracy now?’ More4 and Reboot Britain will present a special screening of Us Now in the Palace of Westminster on Wednesday 8th July at 6.30pm.  I hope to get there to see it.  As the web site explains it….  The crisis of trust... (More)]]></description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Adrian Moss</dc:creator><pubDate>Sun, 05 Jul 2009 16:53:00 GMT</pubDate><category domain="http://blogs.parity.net/CIMMatters/archive/tags/Govt 2.0/default.aspx">Govt 2.0</category></item></channel></rss>